Target

"2daySale"

Agency: AKQA
Production Company: ffake
Visual Effects and Animation: Hinge Digital

Challenge:

The Hinge Digital team collaborated with ffake Director Carl Willat on a particularly complex site build for AKQA and Target on the 2daySale website. The site featured webcam-based augmented reality and interaction with 3D elements through Papervision and Flash.

Solution:

Our team created six CG gifts, each with its own charming animation to integrate with live-action performances by comedian Maria Bamford. We also created a special version of each gift asset, optimized for Papervision, a 3D techology for interactive Flash websites.