Pep Boys

"Tire Change"

Visual Effects and Animation: Hinge Digital

Internal/Spec Spot

Challenge:

We collaborated with Zimmerman to take the successful Pep Boys bobble heads campaign to new levels of brand development.

Solution:

We developed a spot to showcase the next step in the campaign's evolution by integrating the animated CG characters into our live-action world. We stayed true to the design of these iconic characters and their physicality as bobble heads, while introducing a new dimension of storytelling freedom through CG animation.