Nike Running

"Dynamic Support Run Unleashed"

Agency: Nike Brand Design Media
Visual Effects and Animation: Hinge Digital

Challenge:

To tell the story of Dynamic Support technology in a visually compelling way, by using CG lighting effects to portray each runner’s unique stride, creating a striking and lively representation of what the LunarGlide+2 offers a runner’s gait.

Solution:

Working with Director Marshall Bex, Hinge Digital’s asset creation team developed a photo-real replica of the LunarGlide+2 using product reference and texture swatches in order to hold up to extreme closeups in the crashdown moment. The shots of the athletes running in the city streets were entirely CG, using a combination of camera projection techniques, dramatic lighting effects, and hand crafted animation.