Microsft

"Bing Entertainment Weekly Page Morph"

Agency: Razorfish
Visual Effects and Animation: Hinge Digital
Flash Development: Razorfish

Challenge:

To create and animate octopus tentacles that reach into Entertainment Weekly's front page (www.ew.com) and pull it apart like curtains to reveal the Bing video advertisement.

Solution:

The team at Hinge Digital worked closely with the creatives from Razorfish, Portland to develop a compelling look and performance for the animated creature. The animation consisted of two parts: one tentacle reaches out from the banner, and once a user rolls over it, three more tentacles reach out to pull the webpage apart like curtains.