Merck

"RotaTeq"

Challenge:

To create a print, interactive and broadcast campaign with international appeal illustrating how RotaTeq (a pentavalent vaccine) helps protect babies from common rotaviruses better than the competition.

Solution:

Working with Blacklist director David Lobser, Hinge Digital developed a charming and whimsical series of prints featuring a family of Russian nesting dolls. We then brought these images to life in a 45 second animated commercial featuring the dolls interacting in a dimensional version of the illustrated world.

Watch the animated spot.