Adidas & Dick's Sporting Goods

"adiZero Ghost - Ode to Lightness"

Agency: Sockeye Creative
Visual Effects and Animation: Hinge Digital

Challenge:

To seamlessly integrate the adiZero Ghost shoe and Dick's Sporting Goods branding into live action featuring the poet Shihan and basketball player Josh Smith.

Solution:

Working with the team at Sockeye Creative, Hinge Digital brought the photoreal CG version of the adiZero Ghost to life, showcasing its lightness. We tracked and integrated the DSG branding into the slow motion footage. We also created the dynamic end shot transitioning from the poet in the theater into the adiZero and DSG logos.